The new trends of halal (eng: legal) food in Europe is welcoming the new addition of halal food available which is halal pizza. Lately, the new fast food outlet has been launched and it becomes the first outlet selling halal pizza in Birmingham. Many Moslem consumers in Birmingham welcome this first halal pizza outlet.

It has become the first that the branch of one of fast food companies in Hall Green, Birmingham, the Domino’s Pizza, decided not to include all pork’s products into the pizza. Especially for the topping which is commonly using pork, bacon, pepperoni, and ham.

The franchise holder of the Hall Green Domino’s Pizza, Abdul Mumtaz, feels extremely happy that his pizza outlet is the first to offer 100% halal pizza menu. This outlet is established as a representation of honor for Moslem in Birmingham from the Domino’s Pizza Company as well as to fulfill the demands of the majority of Moslem consumers in Birmingham.

Domino is holding cooperation with Halal Food Authority (HFA) – a reputable accreditation institution in England that has the authority of halal food – to examine and identify every step of the process of pizza cooking, in which the whole ingredients used are taken from the HFA’s trusted sources. This is important to ensure that Domino’s fulfill the tight criteria of halal food.

The emergence of this halal pizza outlet demands a new policy that results in the unavailability of several menus. However, Domino’s keep consistent to present favorites menu with halal topping. Even though there are several menus missing from the menu list, Domino’s has decided to make replacement menu which is more special and obviously halal. The new menu will be the topping of seasoned beef sausage, smoked turkey, roast chicken tandoori chicken, etc.

The president of Halal Food Authority, Masood Khawaja, stated that the cooperation with Domino’s in serving 100% halal pizza is a mutual cooperation. The HFA teams are really impressed with company’s commitment to produce halal food and it is hoped the cooperation will keep continuing when the company decides to open other branches of halal pizza outlet in other places in the future.

For the Domino’s consumers who want the pork topping pizza, the halal pizza outlet which is located in multi racial area will direct them to another branch of Domino’s Pizza nearby. Even though the pros and contras toward the existence of this halal pizza outlet appear, the company will keep the consistency to undergo this outlet.